OUR CORE VALUES
Representation & Equality: Our products derive from the lack of representation in the lingerie industry.
We continue to value people, products, content, and platforms that speak for minorities and underrepresented folks.
Body Positivity: We value inclusivity, especially in an industry that is so up-close and personal with women's bodies. We know and understand that it is our duty to represent bodies of all shapes, sizes, and abilities.
Uniqueness & Storytelling: All women, particularly women of colour, have a story to tell. We encourage sharing and owning your story.
Advocacy: As a brand representing women of all colours, we understand we have a responsibility to be allies and advocates for the women we sell to, speak to, and connect with every day.